Unique Value Proposition
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By HP LIFE
54829 Students enrolled
Explore how you can differentiate your business from your competitors and how to craft your own unique value proposition.
Our free marketing courses cover fundamentals including how to identify your target audience, manage your customers, and set prices.
Your Target Audience
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By HP LIFE
47995 Students enrolled
Explore ways to gather information about your existing and potential customers and how to focus your efforts for maximum impact.
Selling Online
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By HP LIFE
74629 Students enrolled
Discover how selling online can improve your business’s ability to make a profit and learn about how you can more effectively sell to your audience through the internet.
Effective Business Websites
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By HP LIFE
87731 Students enrolled
Learn the fundamentals of building a user-friendly website that enables you to attract new customers and retain existing ones.
Customer Relationship Management
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By HP LIFE
49358 Students enrolled
Learn how to use a customer relationship (CRM) tool to keep better track of your customers’ and potential customers’ information to enable you to build your business.
The Art of Sales: Fundamentals of Selling
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By HP LIFE
20969 Students enrolled
Find out how to negotiate sales, handle customer objections, and use sales tools to become a better salesperson.
Marketing Benefits vs. Features
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By HP LIFE
38461 Students enrolled
Learn how to create marketing materials to promote the advantages of your products or services to your target audience.
Setting Prices
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By HP LIFE
32753 Students enrolled
Explore how to use research to determine prices for your products and services and how to use word processing software to track the information you gather.
Social Media Marketing
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By HP LIFE
90046 Students enrolled
Explore a range of different social media marketing platforms and learn how to create a social media advertisement that will reach your target customers.