Mouna Rezigue has entertained the idea of opening a pastry shop since high school. Her project started to come true two years following the completion of her baccalauréat in 2006, when Mouna undertook a training in pastry at the Tabarka Training Center.
Her ambitions brought her to Tunis where she worked in a famous Tunisian chain to learn more about the industry, before deciding to return in 2014 to her hometown of Kef to start her own business.
At the end of 2014, Mouna began receiving support from the Kef Business Center, known for its assistance and mentoring for young entrepreneurs of the governorate. The centre informed her about the Mashrou3i program and she applied to benefit from the business coaching for start-ups provided by experts from the United Nations Industrial Development Organization (UNIDO).
With the support of the Mashrou3i business coaching she was able to finalize her feasibility study and business plan. This assistance also allowed her to submit a validated loan application to the Tunisian Bank of Solidarity (BTS) and to overcome key administrative procedures swiftly.
Mouna realized her dream and finally opened her premises close to a primary school in early 2015 under the name ‘Exquise’. Since opening her business she has mastered her creative skills in personalized pastry, enabling her to stand out from competitors in the field.
She has already recruited 3 people and hopes to expand her team even further over the next 2 years. The young entrepreneur is gradually making a name in the field of creative and personalized pastry in which she excels.
“Besides the technical support in the realization of my feasibility study and business plan, the Business Center of Kef and the expertise and assistance of UNIDO’s team supported me morally. Launching a project is no easy task. You need nerves of steel and patience. If you believe in your project and the potential of your country, you can succeed.”