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Course Update: Customer Relationship Management

September 25, 2019

Understanding your customers and knowing how your product or service meets their needs is critical to the ongoing success of your business.

The new, updated CRM course has refreshed content, improved user resources, and colorful graphics for a powerful learning experience.

As you progress through the course, you will learn about the four phases of CRM—discover, analyze, act, and optimize—and how to use them to develop a robust CRM strategy for your own business. You will use your new skills to help business owners Renaldo and Karen improve their customer marketing, and see how simple changes help Neil deliver an improved customer experience. Practical exercises will give you the knowledge you need to use Microsoft Excel spreadsheets successfully to capture, store, and track customer data and interactions.

Take the CRM course to:

  • Understand your existing customers and their needs
  • Put strategies into place to acquire new customers
  • Identify your best customers
  • Understand your customers’ buying habits
  • Develop a CRM strategy for your own business

Free downloadable course resources—including a customer contact information spreadsheet and a customer interaction spreadsheet—empower you to start developing your CRM strategy right away.

Enroll in the updated CRM course and learn how to create a strategy to successfully manage your customers for profitable business growth.